You’ve got a new album coming out this summer, the girls have been begging for a new project. With ‘Cherub’ and ‘Love Me’ building anticipation for SEXY – available for pre-order here – BRICKS thought it was only right to chop it up with the internet’s long-standing It Girls. From their style, lyric content and social media presence it’s clear that these two are a product of the internet and in the best way. The tone stays in line with their newfound grunginess, making it apparent that their artistic perspective is growing and changing along with them as individuals.Ĭoco & Clair Clair, since the beginning of their career, have had their fingers on the pulse of Gen Z popular culture. The latter of the single releases ‘Love Me’, further highlights their evolving sound as the duo experiment within the drum and bass genre. The two seem to be solidifying themselves within the hip-hop genre, while keeping their unique approach to lyric writing, Coco reciting the lyrics “Rapping on this Runescape type beat/ Thinking ‘bout someone who’s been tryna try me.” Maintaining their nostalgic aesthetic, the music video is filmed using a VHS camcorder, capturing the two being mysterious, fashion-forward girlies taking on Las Vegas. Juxtaposing the upbeat, light-heartedness that characterises some of their previous discography (think: ‘Pop Star’ and ‘Sims 2’) ‘Cherub’ has a distinctly darker feel, highlighting the evolution of their artistry. ‘Cherub’ leans further into the two’s hip hop sound, melodic flutes used throughout is reminiscent of a Future song – fitting as the two cite his recent project I Never Liked You as inspiration when making SEXY. In the run-up to the release of their second studio album SEXY on November 4th, the pair dropped two new singles ‘Cherub’ and ‘Love Me’, the former with an accompanying music video. Sprinkling in elements of humour, Coco & Clair Clair take a comedic approach to songwriting – their 2017 track ‘Crushcrushcrush’ delves into the problematics of fancying an ugly guy, boasting the lyrics “ You’ve got my attention (Pow pow)/ You kind of look like a duck/ But a bitch might start quackin’ (Pow).” They are indeed “funny girlies”, as Coco describes, and leaning into their “stream of consciousness” writing style helps them to showcase this. Their music catalogue characterises the influence of the internet on genres like hip hop the rise of Soundcloud rap as a subgenre has popularised more pop, rock and R&B-influenced rap styles, like that of Bryson Tiller, Lil Yachty and Rico Nasty.īeyond their hybridised sound, the pair’s lyricism set them apart from their peers.
Coco & Clair Clair blend together effervescent melodies and hip-hop drums to create their genre-bending sound, unafraid to blend bubblegum pop or indie rock with their rap vocals. The pair met on Twitter in 2012 and have since gained notoriety from singles such as ‘PRETTY’ and ‘Naomi & Kate’ which made waves throughout the internet’s alternative rap scene. Few artists are a better example of mastering this art than Atlanta-based rap duo Coco & Clair Clair.
A healthy knowledge of popular culture and an understanding of the internet’s fickle nature are two skills that help immensely in sustaining a career.
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Nevertheless, the boom in social media sites has created a generation of ‘chronically online’teens and adults with personalities and identities heavily influenced by online culture.Īs a burgeoning musical artist, learning how to engage effectively with your audience is vital. It’s highly likely you had a Myspace or Tumblr era in the noughties, and you’re in your Twitter or TikTok bag right now.
For those of us that are Gen Z, or even late 80s millennials, most of our lives have been shaped on the web and through the rise of social media. In 2022, it’s safe to say that we are living in the era of the internet.
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